Technology
Web Development
Websites and web applications engineered for performance, security and search.
Overview
A website is the one system every customer, partner and candidate uses. It has to load fast, be findable, accessible on any device, and easy for your team to update without a developer.
Markedge builds websites and web applications with the same engineering discipline as any other software: a content model your team owns, a design system that keeps pages consistent, structured data and technical SEO built into the templates, and a deployment process that keeps the site secure.
Web applications extend this to logged-in experiences: customer portals, dashboards, booking and ordering flows, and tools that connect to your internal systems.
Benefits
Editable by your team
Content, navigation, forms and calls to action are managed in a CMS with review and publishing controls, not in code.
Technically sound from day one
Performance budgets, responsive images, accessibility and structured data are part of the build, not an afterthought.
Measured
Enquiries, calls to action and attribution are tracked first-party so you know which pages produce conversations.
What we deliver
Information architecture
Page hierarchy, navigation and URL structure designed around how visitors search and decide.
Design system and templates
Reusable components and typed content blocks that keep every page consistent and on-brand.
Technical SEO and performance
Canonical URLs, sitemaps, schema, image optimisation and caching built into the platform.
Forms and lead capture
Enquiry, quote and demo forms with consent, spam protection and attribution to the originating page.
How we work
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Step 1: Plan
Audience, goals, content inventory and search intent mapped into a sitemap and page briefs.
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Step 2: Design
Design system, page templates and content blocks agreed before implementation.
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Step 3: Build
CMS, templates, forms, SEO engine and integrations implemented and tested.
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Step 4: Launch
Content migration, redirects, hosting, monitoring and search engine setup.
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Step 5: Grow
Content, conversion and performance improvements driven by real data.
Deliverables
- Sitemap, page briefs and content model
- Design system and responsive templates
- CMS with editorial workflow
- Technical SEO: canonicals, sitemap, schema, redirects
- Lead capture with attribution and consent
- Hosting, deployment and monitoring setup
Solutions this service supports
Frequently asked questions
Yes. Pages are built from approved content blocks that editors manage in the CMS, with draft, review and publish states, so changes never require a developer.
Hosting, deployment, backups and monitoring are set up as part of the launch and can be maintained under an IT AMC or support arrangement.
Technical SEO is built into the platform. Content and keyword strategy are covered by our SEO and content marketing services.
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