Digital Growth
Social Media Marketing
Social media with a purpose beyond posting.
Overview
Social media works for businesses when it has a clear role: building awareness with a defined audience, supporting recruitment, demonstrating expertise or driving traffic to content that converts.
Markedge sets that role first, then plans platforms, formats and cadence the team can sustain, produces content that fits each platform, manages the community, and reports on reach, engagement and the traffic and enquiries it produces.
Benefits
Right platforms
Presence where your audience actually is, not on every network.
Sustainable cadence
A content calendar sized to what can be produced consistently.
Connected to outcomes
Links, landing pages and tracking connect social activity to website engagement and enquiries.
What we deliver
Strategy
Audience, platforms, objectives and content pillars.
Content production
Posts, visuals and short video adapted per platform.
Community management
Monitoring, responses and escalation.
Reporting
Reach, engagement, traffic and enquiries.
How we work
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Step 1: Define
Objectives, audience and platforms.
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Step 2: Plan
Content pillars and calendar.
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Step 3: Publish and engage
Content production, scheduling and community management.
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Step 4: Report
Monthly review against objectives.
Deliverables
- Social media strategy
- Content calendar
- Published content and community management
- Monthly report
Frequently asked questions
Typically professional networks and the platforms where your industry discusses its problems; the strategy phase confirms this from audience research rather than assumption.
Paid social is delivered through our performance marketing service and planned alongside organic content.
You do. Content is planned and reviewed in a calendar before publication.
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