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Markedge Technologies

Industry

Real Estate

Generate, track and convert property enquiries.

Real estate is enquiry-driven: projects are marketed through search, social and portals, enquiries arrive in volume, and the businesses that respond fastest and follow up longest win. Enquiries lost in inboxes are lost sales.

Markedge builds property websites and campaign landing pages with lead capture and attribution, runs search and paid campaigns to defined cost-per-enquiry targets, and provides the Lead Management System so every enquiry is owned, followed up and reported by source.

Business challenges

01

Enquiry volume without ownership

Leads from portals, campaigns and calls with no single record.

02

Campaign accountability

Knowing which campaigns and pages produce site visits and bookings.

03

Project marketing

Landing pages and content for each project, built fast and measured.

04

Follow-up discipline

Reminders, assignment and reporting across sales teams.

Frequently asked questions

Where the portal offers e-mail or API delivery, enquiries can be captured into the Lead Management System with their source recorded.

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