Digital Growth
Lead Generation
A repeatable system for generating and qualifying enquiries.
Overview
Lead generation is a system: demand from search, content and paid media; landing pages that convert it; forms that capture it with consent and context; qualification that separates real opportunities from noise; and a hand-off that gets enquiries to the right person quickly.
Markedge designs and runs that system, and where you need software to manage it, our Lead Management System captures, tracks and reports on every enquiry with its source.
Benefits
Source known
Every enquiry is attributed to the campaign and page that produced it.
Qualified, not just collected
Forms and follow-up designed to identify real opportunities.
Fast hand-off
Enquiries routed to sales with the context needed to respond.
What we deliver
Offer and landing pages
Pages built for each audience and intent.
Lead capture
Forms with consent, spam protection and attribution.
Qualification and routing
Criteria, follow-up sequences and assignment.
Reporting
Enquiries by source, campaign and page; conversion to opportunities.
How we work
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Step 1: Design
Audience, offers, pages and qualification criteria.
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Step 2: Build
Pages, forms, tracking and routing.
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Step 3: Run
Campaigns and follow-up.
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Step 4: Improve
Review sources and conversion; refine.
Deliverables
- Lead generation plan
- Landing pages and forms with attribution
- Qualification and routing setup
- Reporting by source and campaign
Solutions this service supports
Frequently asked questions
Volume depends on market demand and budget; we set expectations after a test period rather than promising a number.
No. We generate enquiries from people who chose to contact you.
Qualified enquiries are routed to your team, and the Lead Management System can manage follow-up and reporting.
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