Digital Growth
Digital Marketing
A measured digital marketing programme, not a collection of channels.
Overview
Digital marketing fails when channels are run in isolation: a paid campaign here, a few posts there, a website nobody updates. It works when strategy, content, channels and measurement are one programme aimed at the enquiries the business actually needs.
Markedge builds that programme: research into your customers and their search behaviour, a positioning and content plan, channel execution across search, social and paid media, and reporting that traces enquiries back to the pages and campaigns that produced them.
Benefits
Goal-led
Every channel is chosen and budgeted against a defined enquiry or pipeline objective.
Joined up
Search, content, social and paid media reinforce one message and one set of landing pages.
Attributable
First-party tracking connects campaigns to enquiries so reporting reflects business results.
What we deliver
Research and strategy
Audience, search demand, competitor positioning and channel plan.
Content and landing pages
Pages and assets built for the intent each channel brings.
Channel execution
Search, social and paid media managed to the plan.
Measurement
Enquiry attribution, campaign reporting and monthly review.
How we work
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Step 1: Research
Customers, demand, competitors and current performance.
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Step 2: Plan
Objectives, channels, content and budget.
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Step 3: Execute
Launch campaigns and content with tracking in place.
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Step 4: Review
Monthly reporting and adjustment.
Deliverables
- Marketing strategy and channel plan
- Landing pages and content assets
- Campaign setup and management
- Attribution and reporting dashboard
- Monthly review with recommendations
Frequently asked questions
That depends on where your customers research and decide. The research phase identifies the channels with real demand before budget is committed.
Reporting is based on first-party data: impressions, clicks, enquiries and their attribution to campaigns and pages. We do not report vanity metrics as outcomes.
Paid channels produce data quickly; organic search and content build over months. Timelines are set per plan rather than promised generically.
Related services
Conversion Optimisation
Analysis of how visitors use your website, hypotheses grounded in data, and structured improvements to pages, forms and calls to action.
Lead Generation
Landing pages, campaigns, lead capture, qualification and hand-off to sales, built as a measured system rather than a one-off campaign.
Branding
Positioning, messaging, visual identity and brand guidelines for businesses that need consistency across their website, sales material and c...
Content Marketing
Editorial strategy, topic clusters, writing and production of articles, guides and resources that support search visibility and sales conver...
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