Digital Growth
Performance Marketing
Paid search and social campaigns managed to cost per enquiry.
Overview
Paid media produces results only when the whole path is built: the right audience and query, an ad that sets expectations, a landing page that matches them, a form that works, and tracking that tells you what an enquiry cost.
Markedge plans and manages campaigns as that complete path, with budgets, targeting and creative tested and adjusted against the cost and quality of the enquiries they generate.
Benefits
Full path, not just ads
Landing pages, forms and tracking built with the campaign.
Managed to enquiries
Optimisation decisions based on cost per qualified enquiry, not clicks.
Transparent
You own the ad accounts and see every cost.
What we deliver
Campaign planning
Objectives, audiences, keywords, budgets and creative.
Landing pages and tracking
Conversion-focused pages with attribution and consent.
Management and testing
Bidding, targeting and creative tests on a regular cadence.
Reporting
Spend, enquiries, cost per enquiry and quality feedback.
How we work
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Step 1: Plan
Objectives, budget, channels and measurement.
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Step 2: Build
Campaigns, landing pages and tracking.
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Step 3: Optimise
Weekly management and structured tests.
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Step 4: Report
Monthly performance and recommendations.
Deliverables
- Campaign plan and budget
- Campaign and landing-page setup
- Conversion tracking with attribution
- Ongoing optimisation
- Monthly report
Solutions this service supports
Frequently asked questions
Budget depends on your market and objectives; planning includes a test budget to establish real costs before scaling.
Yes. Accounts and billing are in your name; we manage them with delegated access.
By enquiries and their quality, attributed to campaigns through first-party tracking, with cost per enquiry reported monthly.
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